How GCL Accelerated Channel Growth Through Targeted VAR Recruitment for an IT Security Vendor

Learn about the genuine advantages that a partnership with GCL could offer your organisation.

In this case study, our client, an established IT security vendor, had the following objective:

  • To strengthen market coverage by onboarding capable partners operating within the wider IT & Telecoms sector.

GCL deployed 1 dedicated SDR to execute a focused, consultative outbound Telemarketing campaign over a 4-week pilot period. Due to the success of this pilot, the client commissioned further campaigns and GCL became a trusted outbound partner.

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